VIES validation, reverse-charge by default
Real-time VAT check + reverse-charge for valid EU B2B. Country-specific rates kept current.
wholesale
A storefront, an admin and an API that assume your customer is a buyer at another company.
Most "B2B mode" features bolted onto consumer e-commerce break the moment a real buyer arrives — they want their VAT number checked, their negotiated price respected, an invoice instead of a card prompt, and an order placed by someone who isn't them. Velicoo is written that way from the database up.
VIES validation, reverse-charge by default · Tier pricing + per-company contracts · Quote requests (RFQ) · Net-30 invoice & wire · Quick-order & bulk EAN · Multi-currency & multi-locale · OSS & sales reporting · Per-company users · REST API into your stack
industries
Deep in supplements & health. Ready for every category.
Supplements, health food, pharmacy and wellness is where we have the deepest production experience. The platform itself is industry-agnostic — we shape it to your category, buyers and stack.
Supplements & nutraceuticalspecialty
Health-store chains · pharmacy · clinics
Batch & lot tracking, country-specific labelling, MOQ per SKU
Health food & wellnessspecialty
Organic retailers · wellness chains
Allergens, nutrition fields, multi-market availability
Pharmacy & apothecaryspecialty
Independent pharmacies · groups
Buyer approval, net pricing, controlled-product flags
Specialty food & beverage
HoReCa distributors · importers
Cold-chain carriers, palletised pricing, FIC-style fields
Cosmetics & personal care
Independent retailers · salon groups
Per-country availability, sample-order workflow
Any other B2B industry
Whatever you wholesale
We tailor catalog, pricing, checkout and integrations to your workflow
onboarding a wholesale buyer
From application to first invoice — the path you'd actually want.
No discount-code workaround. No "request prices" form that emails a PDF. Buyers apply, get validated, see negotiated prices on login, place orders that bill on terms.
01 · apply
Distributor application captures company, VAT, country, contact, intended order volume.
02 · validate
EU VAT checked against VIES in real time; staff can re-verify or override.
03 · approve
Admin shows new applications. Approve, request more info, or reject with a note.
04 · unlock
Volume tiers and any company-specific contract prices apply on login; reverse-charge VAT engages where valid.
05 · self-edit
Approved companies manage address, contacts and shipping defaults at /account/company.
06 · order or RFQ
Quick-order via EAN paste/upload, or convert any cart into a quote request that you respond to from the admin.
07 · invoice & ship
Net-30 invoice + bank-instructions email, or wire confirmation. WMS picks via Ongoing, Tradefy or Inventelo; PostNord / DHL / DPD / GLS / Bring deliver.
capabilities · plain language
What's in the box.
Tier pricing + per-company contracts
Per-line volume breaks plus negotiated rates per SKU. Server-side computation — cart can't drift.
Quote requests (RFQ)
Logged-in or anonymous buyers request a quote. You respond from admin; one click converts to order.
Net-30 invoice & wire
Approved companies pay on terms with auto-generated reference. Card available per-tenant.
Quick-order & bulk EAN
Paste a sloppy Excel column of EANs and get a populated cart. SKU-driven entry, no browsing.
Multi-currency & multi-locale
EUR + SEK in production; daily ECB auto-FX with per-market markup. SV, EN, DE and NL live; the AI translation pipeline ships the next locale.
OSS & sales reporting
Cross-border consumer VAT through one OSS return. Country-by-country VAT export for MOSS compliance.
Per-company users
Companies invite their buyers, share an order history. Staff can impersonate from admin.
REST API into your stack
Inventory, orders, invoices, companies, prices, quotes — all programmatic. Signed webhooks, scoped tokens.
cross-border, concretely
Cross-border wholesale from one entity — without separate codebases.
A real example of cross-border wholesale: Oly Europe — a Swedish-born brand — bills and ships across Europe from a single entity and central warehouse, with cross-border VAT settled through one OSS return. Velicoo runs it as one tenant — one catalog, one admin, one buyer experience. Need billing and warehousing in separate entities? The schema supports that split too.
If you're considering a second warehouse to shave delivery time, the platform is one of the smaller decisions.
- buyer
- Müller Apotheke (DE)
- vat
- VIES-validated · reverse-charge applied
- currency
- EUR
- billing.entity
- OLY Europe LTD
- warehouse
- Central EU hub · Tradefy / Full House
- carrier
- DPD · 2–3 day delivery, DE
- payment
- Wire · Net-30 · bank-instructions email
- documents
- Pro-forma · invoice · packing list · CMR
procurement & EDI
Honest about what's built and what's on request.
We've shipped REST and CSV/JSON catalog feeds, ERP imports for Nordic systems, and webhook-driven invoice and order events. Some buyers ask for PunchOut (cXML / OCI 5.0), EDI 850/810/856, or PEPPOL e-invoicing. None of those ship as a default — we build them against your sandbox when a specific buyer needs them, and they tend to take days, not months, because the underlying order, catalog and invoice surfaces already exist.
If procurement compatibility is a hard prerequisite for landing a particular reseller, say so on the first call. We'll size it before we promise it.
Full integrations rundown →questions worth asking
What your three internal stakeholders will ask first.
the buyer at your customer
Can I see net prices without VAT?
Yes, once your company is VIES-validated. Until then, gross consumer rate.
Can my colleague place orders too?
Yes. Companies invite users; orders and history are shared at the company level.
Does my negotiated price survive login?
Yes. Per-company contract prices override default tiers automatically on the right SKUs.
procurement / IT
What's the API?
JSON REST, signed webhooks (HMAC-SHA256), scoped tokens. Inventory, orders, invoices, companies, quotes — all addressable.
Can you do PunchOut / cXML / EDI?
Not by default. We build it against your sandbox when a specific buyer requires it. Lead times in days, not months.
Where does the data live?
Inside the EU. Postgres with point-in-time recovery and encrypted off-site backups. DPA on file.
finance
Net-30 — really?
Approved companies pay on invoice with auto-generated bank reference. Per-tenant policy determines who's eligible.
How does EU VAT work?
Per-country rates kept current. Valid B2B with VIES match triggers reverse-charge automatically. Reports per country with audit trail.
Refunds, credit notes, write-offs?
All first-class operations in the admin, audited and reflected in your accounting exports.