ai.01
Content & product knowledge
Product copy and knowledge surfaces stay alive — so buyers find answers without a manual content farm.
swedish tech company · commerce os
Wholesale, as it should have been built.
Stop bending a D2C platform around buyers who pay on invoice. Velicoo is a Swedish tech company building a commerce OS — with content, locales, knowledge and support woven into how the product works. Wired to Stripe, Klarna, Revolut, Ranqa, Ongoing, PostNord, DHL and the rest of a real stack.
Built in SwedenSupplements & healthAny B2B industryWorldwideData in the EU
order.flow · live
buyer · Müller Apotheke · DEvat.check
VIES ✓ DE123456789
tier.applied
Net €18.40 × 144
quote.status
approved → order
invoice
Net-30 · SEPA ref
warehouse
EU hub · Tradefy
carrier
DPD · 2–3 day
three tenants · in production
// how the platform works
Content, locales and support stay current — every week.
We don't sell an AI workshop. We run stores where translation, product knowledge and support assist are already day-to-day. You own the data. We never train external models on your customers.
ai.02
Locales & markets faster
The next locale ships without waiting a quarter. Open a market when you're ready.
ai.03
Support without noise
Help center and tickets with smart suggestions. Reviews with assisted moderation.
ai.04
Responsible by default
EU AI Act provenance where required. GDPR-native. Hosting in the EU. Outcomes over model name-dropping.
- Stripepayments
- Klarnapayments
- Revolutpayments
- Ranqareviews
- Ongoingwms
- Shipmondowms
- Inventelowms
- Tradefywms
- PostNordcarriers
- DHLcarriers
- DPDcarriers
- GLScarriers
- Budbeecarriers
- Instaboxcarriers
- Econtcarriers
- Fortnoxerp
- Vismaerp
- Business Centralerp
- Pyramiderp
- Nexus PIMpim
- Cloudinarydam
- Cortexcdp
- Trustpilotreviews
- Prisjaktfeeds
- PriceRunnerfeeds
- Google Merchantfeeds
- Resendemail
- Metamarketing
- Googlemarketing
- Microsoftmarketing
- Stripepayments
- Klarnapayments
- Revolutpayments
- Ranqareviews
- Ongoingwms
- Shipmondowms
- Inventelowms
- Tradefywms
- PostNordcarriers
- DHLcarriers
- DPDcarriers
- GLScarriers
- Budbeecarriers
- Instaboxcarriers
- Econtcarriers
- Fortnoxerp
- Vismaerp
- Business Centralerp
- Pyramiderp
- Nexus PIMpim
- Cloudinarydam
- Cortexcdp
- Trustpilotreviews
- Prisjaktfeeds
- PriceRunnerfeeds
- Google Merchantfeeds
- Resendemail
- Metamarketing
- Googlemarketing
- Microsoftmarketing
// swedish e-commerce
Finished integrations with the Swedish e-commerce stack.
Velicoo already talks to the Swedish companies and organisations e-commerce actually needs. The names, in production:
- Klarna
- Fortnox
- Visma
- Ongoing
- PostNord
- Budbee
- Instabox
- Shipmondo
- Prisjakt
- PriceRunner
- Pyramid
- Ranqa
- Trustpilot
// connected to the stack you already run
Live with the brands your buyers and warehouses already trust.
- Stripepayments
- Klarnapayments
- Revolutpayments
- Ranqareviews
- Ongoingwms
- Shipmondowms
- Inventelowms
- Tradefywms
- PostNordcarriers
- DHLcarriers
- DPDcarriers
- GLScarriers
- Budbeecarriers
- Instaboxcarriers
- Econtcarriers
- Fortnoxerp
- Vismaerp
- Business Centralerp
- Pyramiderp
- Nexus PIMpim
- Cloudinarydam
- Cortexcdp
- Trustpilotreviews
- Prisjaktfeeds
- PriceRunnerfeeds
- Google Merchantfeeds
- Resendemail
- Metamarketing
- Googlemarketing
- Microsoftmarketing
In production on live tenants · Swedish tech company · worldwide B2B
// what's in the platform
Wholesale features written into the schema. Not bolted on.
VIES VAT, reverse-charge, OSS.
Real-time check against the European Commission's VIES service on registration. Validated EU B2B sees prices net of VAT with reverse-charge applied automatically; cross-border consumer VAT settles through a single OSS return.
Multi-market by config
EURSEKSVENDENL
Markets are runtime config. FX auto-updates daily from ECB rates; the next locale ships through an assisted translation pipeline.
Tier + contract pricing
Per-line volume breaks plus per-company negotiated rates. Discount engine computes server-side; cart total can't drift from invoice.
Quote requests from any cart. One click to order.
Logged-in or anonymous buyers submit an RFQ. You respond from the admin with adjusted line prices, lead times and an expiry. Buyer accepts; quote converts to a real order.
Net-30 invoice & wire
Approved companies pay on invoice with auto-generated SEPA bank reference. Store credit redeems against wire and invoice orders too.
Payments that self-heal
Stripe with abandoned-checkout recovery, webhooks backed by reconciliation, and drift scanning against Stripe's ledger.
Verified reviews via Ranqa
Native Ranqa commerce module with assisted moderation: product widgets, trust badges, and post-purchase invites. Live on Nutri, Tigoo and Oly.
First-party CDP — Cortex
Consent-gated events into Cortex. Lifecycle and audiences without handing your customers to a US ESP by default.
Your warehouse, your carriers
Ongoing (incl. DHL Freight Direct) and Tradefy in production; Inventelo for new 3PLs. PostNord, DHL, DPD, GLS, Bring, Budbee, Instabox, Econt.
Migration is tooling, not a project
Products, customers, orders, reviews and loyalty import through idempotent APIs — a 115,000-customer Shopify move is live as nutri.se.
ERP & B2B API
In production: Fortnox, Visma, Business Central, Pyramid. Public B2B API for orders, inventory, companies and quotes.
Compliance by default
EU data residency, self-service GDPR export, AI Act provenance on assisted content, and storefronts built against WCAG 2.2.
Cross-border wholesale, concretely.
Example: Oly Europe — a Swedish-born brand — bills and ships across Europe from a single entity and central warehouse, OSS for VAT, carrier picked per lane. One tenant, one catalog, one admin.
EU hub
bill + pick
OSS
one VAT return
EU buyer · 2–3 day delivery
// from kickoff to first invoice
Four weeks, typically.
Velicoo is opinionated about what a wholesale storefront should do — and content and locales are already part of how the platform works — which lets us move fast on the parts that aren't bespoke and focus on the parts that are.
- 01
We map your catalog and your accounts
First call covers SKUs, currencies, ERPs, carriers, and what your buyers expect on login. We come back with a written scope.
- 02
Buyers apply, VIES validates, you approve
Distributor application on the storefront. Where required, Velicoo validates VAT in real time. You approve or reject with a note.
- 03
Pricing rules and tiers go in
Per-company contract prices, per-tenant volume tiers, or both. Server-side discount engine — buyer cart total matches the invoice.
- 04
ERP, WMS and carriers wire up
Fortnox, Visma and Business Central on the ERP side; Ongoing, Tradefy and Inventelo on the warehouse side. New connections take roughly a day.
where we fit
Specialists in supplements & health. Built for every B2B industry.
Our deepest experience is supplements, health food, pharmacy and wellness wholesale — labelling, MOQs, pharmacy buyers, batch rules. The same platform adapts to whatever category you sell, worldwide.
our specialty
- Supplements & nutraceutical
- Health food & wellness
- Pharmacy & apothecary
- Clinics & health retail
we adapt to any industry
- Specialty food & beverage
- Cosmetics & personal care
- Pet & veterinary specialty
- Any other B2B vertical
also handles d2c
If you sell direct too, that runs on the same codebase.
We use the same platform to run Tigoo and Nutri — Swedish D2C health brands now live in production, with multi-country markets, subscriptions, loyalty, Ranqa reviews and Stripe checkout. Multi-tenant is the architecture, not a marketing line.
// next step
Tell us what you sell, who you sell it to, and what your current platform doesn't do.
30 minutes with the person who built the platform. Honest answers on fit, scope and timeline. No deck, no follow-up sequence.