// commerce infrastructure for europe
You sell pallets of supplements, organic foods, cosmetics or specialty goods to retailers across the EU. Your platform was built for D2C and bends around the real workflow — VAT numbers, net-30 terms, volume tiers, RFQs, ERP feeds. Velicoo is built around it. And when you sell direct too, the same tenant runs your D2C storefront in four languages with automatic FX.
in production & onboarding
// what's in the platform
Real-time check against the European Commission's VIES service on registration. Validated EU B2B sees prices net of VAT with reverse-charge applied automatically and a full audit trail; cross-border consumer VAT settles through a single OSS return.
Markets are runtime config per tenant. FX auto-updates daily from ECB rates with per-market markup; four storefront languages live today, the next one ships through an AI translation pipeline.
Per-line volume breaks plus per-company negotiated rates. Discount engine computes server-side; cart total can't drift from invoice.
Logged-in or anonymous buyers submit an RFQ. You respond from the admin with adjusted line prices, lead times and an expiry. Buyer accepts; quote converts to a real order.
Approved companies pay on invoice with auto-generated SEPA bank reference and instructions email. Card available per-tenant. Store credit redeems against wire and invoice orders too — no card on file required.
Stripe with abandoned-checkout recovery links, webhooks backed by 15-minute reconciliation crons, and drift scanning against Stripe's ledger. A dropped webhook can't lose an order.
Ongoing and Tradefy run in production; Inventelo, our own partner-WMS module, onboards new 3PLs. Weight-based rates with >20 kg parcel splitting and postal-zone pricing. PostNord, DHL, DPD, GLS, Bring, Econt.
Products, customers, orders, reviews and loyalty balances import through idempotent APIs — a 115,000-customer move off Shopify is in flight right now. Magic-link onboarding activates buyers without a password-reset storm.
In production: Fortnox, Visma, Business Central, Pyramid. Custom REST or GraphQL endpoints take a working day — we scope and quote upfront.
EU data residency, self-service GDPR data export for every customer, AI Act provenance auditing on a daily cron, and storefronts built against WCAG 2.2.
Oly Europe — a Swedish-born brand — bills and ships the whole EU from a single entity and central-EU warehouse, OSS for VAT, carrier picked per lane. One tenant, one catalog, one admin. Need billing and warehousing in separate entities instead? The schema supports that split too.
// from kickoff to first invoice
Velicoo is opinionated about what a wholesale storefront should do, which lets us move fast on the parts that aren't bespoke and focus on the parts that are.
First call covers SKUs, currencies, ERPs, carriers, and what your buyers expect on login. We come back with a written scope.
Distributor application on the storefront. Velicoo validates EU VAT in real time. You see new requests in the admin and approve or reject with a note.
Per-company contract prices, per-tenant volume tiers, or both. Server-side discount engine — buyer cart total matches the invoice.
Fortnox, Visma and Business Central on the ERP side; Ongoing, Tradefy and our Inventelo module on the warehouse side. New connections take roughly a day.
where we fit
Roughly €500k–€30m wholesale GMV, one to five markets, an ERP you don't want to replace, buyers that don't behave like Shopify thinks they do.
also handles d2c
We use the same platform to run Tigoo, a Swedish D2C supplements brand — subscriptions, loyalty with ambassador tiers, 7,600+ native photo reviews, gift cards and store credit, all on a separate tenant with its own domain, tax and checkout rules. Multi-tenant is the architecture, not a marketing line.
// next step
30 minutes with the person who built the platform. Honest answers on fit, scope and timeline. No deck, no follow-up sequence.