Content & lexicon assist
Product copy and knowledge surfaces stay current — so buyers find answers without a manual content farm.
features
Built for B2B wholesale — deepest in supplements & health, ready for any industry.
How the platform works · Wholesale · Catalog & PIM · Markets & locales · Logistics · Compliance · Direct-to-consumer · Analytics & ops
Capability lists are tedious. We've kept this honest: what ships, what's available on request, what we don't do. Content, locales, knowledge and support are part of how the product works. If something that matters to you isn't here, ask — we tailor the platform to your category.
platform.assist
How the platform works
Built in. Not a workshop.
Translation pipeline
Next locale ships through an assisted pipeline. Open markets without a quarter-long localisation project.
Support auto-suggest
Help center and ticket inbox with suggestions. Less noise for your team.
Review moderation assist
Assisted moderation on first-party reviews alongside Ranqa — Schema.org markup included.
EU AI Act provenance
Provenance on assisted content. We never train external models on your customer data.
b2b.first-class
Wholesale
Schema-level. Not bolted on.
VIES VAT validation
Real-time check against the European Commission's VIES on registration. Admin re-check and override. Country-specific rates kept current.
Reverse-charge VAT
Validated EU B2B sees prices net of VAT with reverse-charge applied automatically. Audit trail per order; VAT snapshot frozen at creation.
OSS & sales reporting
Cross-border consumer VAT through a single OSS return. Country-by-country VAT breakdown and XLSX export for MOSS tax compliance.
Volume tier pricing
Per-line break points (e.g. 12, 24, 48, 96) per tenant. Configurable per SKU group.
Contract pricing
Per-company negotiated rates on individual SKUs override default tiers.
Quote requests (RFQ)
Logged-in or anonymous buyers request a quote from any cart. One click converts to order.
Distributor application
Public application captures company, VAT, country and intended volume. Admin approves with a note.
Per-company users
Companies invite their own buyers. Staff can impersonate from the admin.
Self-service company-edit
Approved companies edit billing, shipping defaults, contacts at /account/company.
Net-30 invoice & wire
Approved companies pay on invoice with bank-instructions email and auto-generated reference.
Quick-order & bulk EAN
Paste a sloppy Excel column of EANs (sci-notation, missing zeros — normalised). Populated cart.
B2B REST API
Place orders, pull inventory, manage companies and quotes programmatically. Scoped tokens, signed webhooks.
catalog.core
Catalog & PIM
EAN-keyed, sync-friendly, swappable.
EAN-keyed catalogue
Single source of truth on GTIN-13. Included on every plan.
Variants
Size, flavour, packaging — variants share a parent with separate stock and price.
Cost-based pricing
Margin rules cascade brand → category → global. Auto-recalc on cost change.
Multi-image, CDN-served
AVIF/WebP, alt-text auto-fill, multiple images per product.
Nexus PIM add-on
When the built-in PIM isn't enough: syndication, workflows, DAM, governance. Optional service.
Cloudinary media pipeline
Signed uploads, AVIF/WebP delivery and UGC image intake — the DAM layer every health catalog actually needs.
Bring your own PIM
Akeneo, Pimcore, inriver or any REST/GraphQL PIM supported via the catalog API.
market.config
Markets & locales
Runtime config. Not a re-deploy.
Four languages live
Swedish, English, German and Dutch storefronts in production. Next locale ships through an AI translation pipeline.
ECB FX + markup
Daily ECB rate updates with per-market markup. EUR and SEK in production; more currencies per tenant config.
Dedicated DE & NL markets
Germany and Netherlands as first-class markets with native locales, EUR and OSS VAT — not bolted onto a catch-all EU bucket.
Per-tenant tax rules
Each market carries its own VAT scheme, currency and checkout rules. Same catalog, different buyer experience.
fulfillment
Logistics
Multi-warehouse, multi-carrier, multi-entity.
Multi-warehouse
Stock split across locations; fulfil from nearest, fall back automatically.
Carrier mix
PostNord, DHL, DPD, GLS, Bring, Budbee, Instabox. Weight × zone × service matrix per tenant.
WMS integrations
Ongoing WMS (native, incl. DHL Freight Direct) and Tradefy / Full House in production. Inventelo for partner 3PLs. Shipmondo fallback.
Pickup-point selector
PostNord ombud, DHL ServicePoint, Budbee box — selectable in checkout.
Tracking timeline
Buyer sees full carrier-event history. Sync every fifteen minutes.
Documents on dispatch
Invoice, packing list, CMR and label generated together. Emitted to email + admin.
compliance.default
Compliance
Strong defaults; regional tools when you need them.
GDPR-native
Right-to-access export, right-to-erasure delete, audit log per read on sensitive surfaces.
EU data residency
Database, media and backups stay in EU regions. DPA on file.
Cookie consent
Built-in banner with granular categories. IAB TCF compatible.
EAA-ready accessibility
WCAG 2.2 AA on storefront and admin. Keyboard + screen reader + contrast verified each release.
Tax reporting
Per-country VAT export, OSS quarterly summary, reverse-charge audit trail.
AI Act provenance
Daily cron audits AI-assisted content provenance. EU food / supplement labelling fields where relevant.
d2c.optional
Direct-to-consumer
If you sell to people too, you don't need a second platform.
Storefront SSR
One Next.js codebase, many tenants. Per-tenant domain, locale, palette and tax rules.
Payments
Stripe Payment Element: cards, Apple Pay, Google Pay, SEPA, Klarna via Stripe. Wire remains for B2B. Self-healing reconciliation.
Subscriptions
28/60/90-day intervals, paket-aware first-invoice, dunning built in. Locale-aware emails.
Loyalty & ambassador
Points, tiers, referrals, ambassador commission. Tenant-toggleable.
Gift cards & store credit
Balance-debit gift cards with audit trail. Store credit redeems against card, wire and invoice.
Ranqa reviews
Native Ranqa module: product widgets, footer badges, featured carousels, delegated post-purchase invites. Live on Nutri, Tigoo and Oly.
Reviews & UGC
First-party review collection with AI-assisted moderation and Schema.org markup — or Trustpilot alongside Ranqa.
ops
Analytics & ops
Boring dashboards, useful data.
Live dashboards
Orders, revenue, AOV, customer LTV, abandoned-cart, search insights — per tenant.
Cortex CDP
First-party customer data platform. Purchase, ship, refund and abandon events with identity + consent. Live on Nutri.
Comparison feeds
Google Merchant Center, Prisjakt and PriceRunner — EAN-keyed, availability-aware, price-delta friendly.
Server-side tracking
GA4 + Meta Conversion API server-side where consent allows. Cookie-resilient attribution.
Returns flow
Self-service return via PostNord QR or merchant-supplied label, with admin disposition.
Help center & tickets
CMS-powered FAQ plus a ticket inbox with AI auto-suggest. Wires into your existing helpdesk.
Email automation
Transactional and lifecycle (order, wire instructions, abandoned cart, restock) via your ESP.
Webhooks & REST API
Subscribe to any event. Signed payloads. Scoped tokens. Everything reachable programmatically.